Over the past year, many people have become much more familiar with their kitchens. And while many people went into the pandemic with a passion for cooking, many others started at ground zero. Cooking at home is a great way to expand your culinary skills while also connecting with the people in the household. Americans, especially Gen X and millennials, are increasingly exploring new recipes and making the most of the spice rack in their kitchen during the pandemic, with the average household spending less than 30% of their money on dining. At Corian® Design, we saw this as an opportunity to connect with our customers and build a community around the beautiful spaces we help create.
In partnership with Life at the Table owner and founder Chef Sandra Lewis, we hosted a virtual pizza cooking class designed to give our distributors and customers an interactive cooking experience. We also installed Corian® Endura™ in Sandra’s kitchen countertop to demonstrate the benefits of the high-performance porcelain in a cooking environment. This virtual cooking session was not only a means of connecting with our customers, but a fun and interactive way of introducing a new Corian® product line.
Life at The Table delivers cooking skills training in a hands-on, lunch-and-learn demo format in a way that’s fun, engaging and informative for corporate teams. In our approach to these virtual class, we wanted to recreate the feeling of a traditional cooking class where our customer can actively engage with the distributor community. To replicate the elements of an in-person cooking class, Life at The Table mailed the full set of ingredients to each participant ahead of the session and, throughout the class, Chef Sandra virtually walked participants through prepping ingredients and molding dough on her Corian® Endura™ countertop.
For cooking experts like Chef Sandra, the kitchen should be a simple, functional space that is easy to keep clean. Corian® Endura™ offers the perfect combination of beauty and durability that is ideal for even the busiest of home kitchens, with superior resistance to heat, abrasions, scratches and stains. The material is also non-porous and does not promote the growth of mold, bacteria and mildew, making it an incredibly easy-to-clean surface. During the class, Chef Sandra rolled pizza dough directly on the countertop surface and was able to quickly and thoroughly clean up her space.
Like Life at The Table, we believe the kitchen is the gateway to a healthy, happy, productive workforce and community. By extending our mission to help people enjoy their spaces, we provided a unique experience to connect and collaborate with our customers. If you are interested in learning more about Corian® Endura™ please click here.